Going Kosher

1. Increases Sales

One of the major reasons why an increasing number of companies are going kosher is because having a kosher certification increases sales. People from all walks of life, not just observant Jews, buy kosher-certified products because they believe that they’re healthier and safer. Kosher has become synonymous with high quality and purity so many people prefer them over non-kosher products. More companies are going kosher these days because they know that they can expand their market by doing so.

2. Wins More Shelf Space

Kosher products win more shelf space at supermarkets because they tend to sell faster. In fact, studies have shown that when a certified kosher product is positioned next to a similar, non-kosher product on a supermarket shelf, it sells 20% more. Even in small cities where there are few Jews, this phenomenon has held true.

3. An Increasing Number of Non-Jews Are Consuming Kosher Foods

Observant Jews aren’t the only ones who are consuming kosher foods these days. Muslims and Seventh Day Adventists also purchase kosher products. There are also plenty of people who consume kosher food products for non-religious reasons. For example, the lactose intolerant, vegetarians, and food allergy sufferers consume kosher food products because they want to avoid certain ingredients, such as meat and dairy derivatives.

4. Kosher Food Is Considered Healthier

Many companies are going kosher so they can appeal to health-conscious consumers. It’s misleading to say that all kosher foods are healthier than non-kosher foods because kosher vegetable oil will still clog your arteries and kosher candy will still give you cavities. Nevertheless, certain products, such as meat, are healthier when they are certified kosher because they don’t contain additives, they’re extremely clean, and they undergo quality control.

5. The General Public is Dissatisfied with Government Food Inspections

The reason why more consumers are purchasing kosher food products nowadays is that they are dissatisfied with government food inspections and believe that kosher foods are safer. One of the most highly held values of kosher food preparation is cleanliness, and kosher standards tend to be stricter than government food inspection rules. People are growing increasingly concerned about what they put into their bodies, and buying kosher food products helps to ensure that the food they eat is safer. Thus, by going kosher, companies can appeal to these growing markets and improve their products’ sales.